McLuhan Forum Series on Responsible Media
Liceo de Cagayan University, through its Office of Internationalization, in collaboration with the Department of Languages and Communication of the College of Arts and Sciences, hosted the McLuhan Forum Series on Responsible Media on January 26, 2023, at AVR 3, Main Campus. This academic event was made possible through the Government of Canada, represented by its Embassy in Manila, as part of its initiative to advance responsible journalism and democratic discourse.
With the theme “Democracy at Stake: How Media Battles the Disinformation Phenomenon,” the forum featured Mr. Christian Esguerra, a McLuhan Fellow and multi-awarded multimedia journalist known for his strong advocacy against disinformation. Mr. Esguerra, host of the political talk show Facts First and journalism educator at the University of Santo Tomas, shared valuable insights on how misinformation threatens democratic processes and how responsible media practice serves as a pillar of truth and accountability in society.
The forum gathered media professionals, university educators, and students from various institutions. The discussion was enriched by the reflections of two reactors—Dr. Rhyndl Nephl-z Luczon and Dr. Ronnie Waniwan, both respected media practitioners and faculty members. Their exchange underscored the importance of ethical journalism and critical media engagement in protecting democracy.
Distinguished guests graced the event, including Mr. Carlo Figuroa, Public Affairs Attaché of the Embassy of Canada, who delivered the opening message; Dr. Zenaida G. Gersana, Vice President for Academic Affairs, who gave the welcome remarks; Dr. Teresita T. Tumapon, Consultant for Internationalization; Dr. Rosella O. Ortiz, CAS Dean, who delivered the closing remarks; Dr. Quivido Oregines, Director of Internationalization and event chairperson; and Dr. Salvador C. dela Peña III, Chair of the Department of Languages and Communication.
Through this collaboration, Liceo U reinforced its commitment to fostering media literacy, civic responsibility, and academic engagement. The McLuhan Forum Series—named after Marshall McLuhan, the visionary Canadian media theorist who coined the term “global village”—recognizes excellence in journalism and supports the essential role of media in upholding democracy, truth, and freedom of expression.
“In an age of disinformation, responsible journalism is not just a profession — it is a public service that safeguards democracy.”
— Christian Esguerra, McLuhan Fellow and Journalist
This initiative contributes to Sustainable Development Goal (SDG) 16: Peace, Justice, and Strong Institutions, particularly in promoting access to information, accountability, and inclusive public discourse. It also aligns with SDG 4: Quality Education, by empowering learners and professionals to think critically and ethically in the digital information age.
By the Numbers:
• 1 McLuhan Fellow Guest Speaker
• 2 Media Experts as Reactors
• 100+ Attendees from Media, Academia, and the Public
• 1 Shared Goal: Strengthening Responsible Media for Democratic Resilience