BSBA – MARKETING MANAGEMENT

 

The Bachelor of Science in Business Administration major in Marketing Management program is committed to providing, encouraging, and supporting:

 

  • Academic programs that prepare graduates for a successful marketing career by giving a broad exposure to liberal arts, business basics and marketing.
  • Academic programs the provide graduates with a keen appreciation and understanding of the marketing process and its role in the domestic and international business environments.
  • Academic programs that will develop the graduates’ ability to analyze, plan, implement and control the creation of demand in the target markets.